Company: Forever21
Role: Lead Interactive Designer & Developer
3/12 - 6/13
Fashion is constantly changing and keeping fresh and up to date is a challenge that many top retailers face.
Designed & Developed both Mobile & Desktop websites.
Project: Mobile & Desktop Websites
- Role:
- Market Research
- |
- Strategy
- |
- Design
- |
- Development
Street Styles Page - 21st Street
“Shop this Look” interactive module on the Street Styles Page.
Project: Design & Developed the Street Style Page
- Role:
- Market Research
- |
- Strategy
- |
- Design
- |
- Development
One Page Checkout
Designed an Optimized Checkout System for better conversion rates.
Research shows that a one page checkout increases conversion rates and lowers cart abandonment. Extensive market research on Ecommerce shopping
carts was done prior to any design work.
Baymard.com was a helpful tool in gathering
information on the top 100 Ecommerce websites
pertaining to best practices and usability.
With market research, achieving an optimized
one page checkout design was by
the numbers and by the book.
Visit Developed Version
Project: Design & Developed the One Page Checkout
- Role:
- Market Research
- |
- Strategy
- |
- Design
- |
- Development
Mobile Website
Designed & Developed on HTML5 / CSS3 / Jquery
Project: Design & Developed the Mobile Website.
- Role:
- Market Research
- |
- Strategy
- |
- Design
- |
- Development